How To Improve Your Listing Page
Today people research online every service and product before making the decision, and this is true for treatments too.
To grow your online presence is easy if you know how people use the internet to find information and make choices. How they navigate through the internet, what they write when they search for information, on what platforms they search, where they ask their questions, and how their questions get answered.
The Internet can be overwhelming sometimes for you and for your patients too. It will become easy if you know the basic steps of the user to reach our journey.
Step 1: Search
Users can search for treatment information in several ways, in search engines like google, or social media like Facebook, Twitter, or Youtube. These platforms are very complex and sometimes tricky to understand and to make things worse they change constantly, however, there is no way around it, you need to master your presence on these platforms because this is where users are and this is where you will need to be. One of the most important platforms for search is google, yet the search engines differ depending on geographical location and devices users use.
You can spend years as we do in researching and learning how to master the Search Engine Optimisation (SEO) or you can use our platform to promote your Medical Institution on these search engines.
We cover you on this front with search engine discovery by taking your treatment information like, your services, pictures, descriptions, and packages and making them friendly for search engines like google to match as efficiently with the searches people make.
Your Listing Page has certain features that are built, constantly optimized, and adjusted for every little change these search engines make. You only submit your information once and we use this information to communicate to google about your Medical Institution so Google can help users find your treatments.
What information is crucial for your online discoverability:
- Basics - Your Institution Name, your specialties, and services, address, contact details, pictures.
- Packages - describing what your treatment includes, how treatment happens, and prices.
- Reviews - patient reviews telling about how their treatment experience was.
- About Your Institution - description of your institution telling users about your treatments, team, and technology.
These are key information that when is present maximizes the discovery of your listing through search results, and more users can find and reach you online.
Step 2: Inform - Convince
When a user clicked on the links that will open your listing page they do this for one purpose only, they want to find out more about the treatment you offer.
Internet sales happen differently because you lack many features that in-person sales have, like human contact. While you sell online, you need to anticipate the questions the prospect has, and answer them, so they can choose you.
It is surely different to communicate with people online comparative to live interactions, in real life have so many more advantages in order to inform, assure, and convince our clients to choose us instead of competition. Yet online has come a long way, and in many cases, customers prefer to do their own research and comparison in the safety on their home away from convincing eyes of a salesman.
How do we communicate and sound convincing online?
Yet internet sales give advantages and cost optimization opportunities.
Online you don’t need to always talk and explain again and again to every person visits you about your treatments and why you are their best choice, online you do it once, and hundreds and thousands have access to your information, also you can give your prospects your customer feedback in a much efficient and comprehensive manner with the online reviews. Internet marketing has come a long way and has become the most efficient method to do cheap and efficient sales, which does not limit you to your geographical, linguistic, or any other barriers present face to face sales.
We help you by structuring your listing page and the information in steps that every user can reach and answer his/her questions, delivering information on the most effective flow, and make information accessible and easy to navigate.
The main questions the users ask while navigating your listing page.
- Can I trust you?
- Do you provide good quality procedures?
- How much the treatment costs?
Step 3 And Action! Contact
All previous steps have to lead somewhere, what is the ultimate goal you are reaching?
To get as many patients who want to have their needed treatment with you. So they contact you!
But patients are different, some patients are your patients and some are obviously not, you often experienced this situation when a patient made a decision based on not complete information, thus forming wrong assumptions and expectation, we strive to avoid this situation which is detrimental for the patient and for you by providing information to our users that match the best choices tailored to their needs and expectations. That you are not only contacted by anyone but by your patients the ones that are most likely to get treatment in your medical institution and be content with your quality and offer.
We cover you in this step by providing easy reach and contact functionality motivating users to talk to you right away.
Implementing the NEW Quote Functionality aimed to motivate users to contact you right away.
Now the question stands, do you want to get the most of MedicalTourism.Review platform? To get more users reaching you from all the corners of the internet?
How Can I Increase the Number of Patients Coming From MedicalTourism.Review?
Users that come to MedicalTourism.Review look for answers to their questions, you can help them find you by giving them more information about your services.
What Patients Look For?
Patients Look For: What Medical Institution provides treatment I need in a given country?
To answer this question you need to:
- List all your services so users can find your listing through multiple search options available through the website.
- Submit your address so the users know precisely where are you located, and also can find you by google map directions embedded on your listing page.
Patients Look For: What are the prices of the treatment they are looking for in a given country?
To answer this question you need to:
- Publish your treatment packages with prices.
- Publish your contacts for patients to reach you easier
*The platform is mobile-first and most of our users are opening your listing page from a mobile phone, if you list your phone number correctly they can call you in one click, same with email.
**We have available quote functionality in Premium Version Account.
Patients Look For: What is included in the treatment and what not?
To answer this question you need to:
- Include in your treatment packages what services the treatment includes.
- Include possible extra services needed and how much they will cost.
This will help the patient estimate better the budget for the trip.
*Packages have quote functionality in a Premium Account.
Patients Look For: Is this the best treatment available?
To answer this question you need to:
- Invite your patients to leave reviews for your listing.
- List the certifications, accreditations, number of patients, and any proof that you are qualified and experienced to perform the treatment.
*There are options to write interviews about your services for users to get to know you better in our Premium Account Version.
More details on how to:
How to submit treatment packages see here.
How to edit Listing Profile see here
How to become Premium see here
Have a Question?